According to the CEO of HipCricket (pioneer mobile marketing agency), SMS is still the wave of the future–even among new mobile platforms such as QR codes and location based software. Here are some interesting, eye-opening statistics he provides about text messaging today:
- Text messaging is the fastest growing communications channel in history
- This year alone there will be more that 380 billion texts sent in the U.S and that number is growing exponentially
- Today, the average age of a texter is 38 years old
- Contrary to belief the most active text messaging demographic falls in the 35-54 year old group, not teenagers
- The 45-61 year old age group is the fastest growing segment
- last year, more than half of mobile users who received a mobile ad responded
The full interview is available here.
